Who is Dealers First?

Dealers First Financial, Inc.

Dealers First Financial was founded in 1998 to provide floor plan financing to independent car dealers in western North Carolina and upstate South Carolina. There was no software that could be purchased to manage the new company, so the company developed proprietary systems to manage its floor plan financing operation. Thus, the system is a culmination of 11 years of development and active use, having completed almost 40,000 vehicle transactions.

Several years ago, we came to the conclusion that there was still no adequate software available. Further enhancements to our system, enabled the software to be web-based and accessible to the floor planner and its individual dealers. This level of accessibility distinguishes this program apart from potential competition. This web interaction minimizes mundane tasks and allows the dealer/customer to access his account information as to best manage its inventory and its relationship with the floor plan company.

Dealers First Affiliates, Inc.

Dealers First Affiliates licenses a software product named Tirekicker™ but more importantly provides training, education and consulting to floor plan financing operations.

Dealers First Affiliates was created in 2008 in order to make its software product, Tirekicker™, and consulting services available to other lending institutions. This entity currently services a profitable business providing a unique and valuable service in its community.